Offering Advice About How to Reach Your Target Audience by Planning a User Experience Strategy That Works
You’re here because you want to create visitors into potential leads.
And if there’s any one piece of advice I can give you about creating an effective user experience strategy, it’s this:
Please your visitors, NOT yourself
It’s all too easy to fall into the trap of what looks pretty or cool to you at the time. But it’s SO much more than what looks good to the eye. You have to figure out…
- Who you’re talking to
- What they care about
- What functionality your site needs to offer them
Because by thinking about these points in detail, you’re going to harness the power of positive user experience.
Turning those fleeting visitors into repeat customers.
In this blog, I’m going to teach you how to design with your target audience in mind. How to identify your audience. And how to reach out to them by planning an effective user experience strategy that works.
1. Define Your Target Audience
Your target audience refers to the specific group of people who are most likely to buy your product or service.
They’re often dictated by age, gender, income, location, interests, etc. And depending on what you sell, your target audience can vary.
For example, you might have a t-shirt business.
Your target audience would be broad since men, women, and children can all wear your t-shirts.
But if you own a kids’ clothing business, your target audience is going to be more niche. Limited to parents, friends of parents, and kids themselves.
It’s important to define your target audience so you can determine what messaging and design elements will resonate with them. So you get a clear idea of the ‘who, what, why, when, and how.’
Check out this blog if you want to learn more.
2. Identify Your Consumer
Understanding your audience is crucial to choose the right design elements.
- Who are they?
- What drives them?
- What are their beliefs and values?
We’ve already established that creating a persona is a great way to understand your audience.
But did you know market research paired with client interviews can give you better insights into what your potential customers think and value? Offering important information about which sources your audience uses and trusts.
Leading to my next point…
3. Research Your Competition
By evaluating your competition, you can get a clear idea of where your company stands.
Because you’re seeing what works and what doesn’t.
And this is VITAL when creating an effective user experience strategy.
Look carefully at your competitor’s websites to see what they have in common. What seems to be the common denominator that makes them successful?
Let me stress, we’re NOT here to copy their business model!
We’re here to gain inspiration. To see what works. And to see different approaches to similar products and services.
4. Plan Your Layout
Now we get to the fun part…
This part is all about colours, layout, and images.
For example, pictures are a really neat way to break up text and add visual interest to a page. Colours can influence the mood and perception someone has of your product. And the way your copy is formatted can guide the viewer’s eye to certain points.
Think about how easy it is to navigate around the page.
Would you be able to find everything you’re looking for with the click of a button?
5. Surprise Your Viewers
When you put a smile on a visitor’s face, you’re more likely to turn them into a customer.
It’s a FACT.
Think of how good it feels when your best friend knocks on your door, out of the blue, with your favourite food in their hands.
It feels amazing, right?
Can you add that same feeling of delight to your website?
I hope this blog has helped you have a clearer idea of how to develop an effective user design strategy for your business website. Giving you inspiration and making you feel more confident.
If you still feel a little unsure about putting these tips into practice, feel free to reach out here.
As a professional Canberra-based web developer, I’m always happy to offer my advice to anyone who needs it.
So do not hesitate… I mean it!
And if you need a little extra help, or are interested in working with me, check out my services page here.
Now tell me, how will you design with your target audience in mind?