A Guide To Help You Figure Out How To Improve Google Search Ranking So You Can Have an Optimised and Effective Website
Now you’re reading this, I have a little confession to make. The time it takes to rank on Google… It’s NOT a one-size-fits-all thing.
There’s no secret formula.
It depends on a LOT of things. Your strategy, your budget, the frequency of new content, etc.
But one thing is for sure… Don’t be expecting instantaneous results.
Search engine optimisation (otherwise known as SEO) is a slow grower. However, once you’re there, it’s incredibly effective at bringing organic traffic to your website and will be one of the strongest tools in your repertoire.
In this blog, I’m going to be telling you how to improve Google search ranking on your site.
Helping you understand how SEO works and how to give your website more of the right ingredients that will assist you in how to improve your Google search ranking.
So, are you ready to learn more?
1. Have a Proper SEO Strategy
Here’s the thing…
To even consider the option of ranking on Google’s first page, you need to have a plan!
An SEO strategy is the process of planning and implementing steps designed to improve organic search engine rankings. And to know how to do that, you need to get down into the nitty-gritty.
Yes, I’m talking about analytics.
- Who’s looking at your website?
- Why are they leaving?
- What content is doing well and what’s not?
If you don’t know how your site’s performing right now, it’s impossible to put together a plan to level up your site.
2. Submit Your Site to Google
If you want the public to be able to find your website, it needs to be indexed.
Indexing is the process where Google organises information before a search to enable super-fast responses to your questions. Kind of like an inventory of websites that it draws from to provide search results.
There are two ways to submit your website to Google.
You can either submit an updated sitemap in Google Search Console or submit the sitemap URL using Google’s “ping” service. Both options are entirely free and only take a second.
3. Do Your Keyword Research
Keyword research is the process of finding and analysing search terms that people enter into a search engine.
It uncovers which questions to target, what their popularity is, their ranking difficulty, and more.
By understanding the search intent for a search query, you’re able to create content that aligns with why people are using a keyword to find what they’re looking for.
That means, once you get familiar with keyword research, you’ll be able to target low-competition keywords.
Increasing the odds of your content attracting more visitors.
4. Add Regular Content
Let me tell you, Google crawlers LIVE for new content.
It shows your website’s relevant, it shows it’s valuable, and it shows it’s current.
Google crawlers spend their time discovering and scanning websites to seek out what’s new. Then once they find something, they explore the page to understand what it’s about and rank it according to the retrieved data.
So that means, the higher quality your content, the more Google rewards you for it.
PLUS: You can also use your content to target keywords (see point 3) which means people searching for solutions can *actually* find you.
5. Set Up Google My Business
You know when you type into the Google search bar, ‘best coffee near me’?
These results are driven by your Google Business Profile. Your Business Profile allows you to control how you appear on Google Search and Maps. You can chat with customers, list your products and services, post updates, and more.
An optimised Google Business Profile puts you in the best position possible when people are looking for products and services like yours in their local area.
And improving your local SEO means more people in your area are likely to come to you rather than your competitors.
Have you set up your Google My Business profile yet?
If the answer is no, then I want to invite you to get in contact. I’m a Canberra-based Web Developer, who’s dedicated to helping your business grow.
So, if you need any advice, I’m all ears!
I hope this blog has given you a basic understanding of how to improve Google search ranking, to give your website the best chance possible of coming out on-top.
Which tip will you be implementing first?