A Guide To Show You How To Reduce Bounce Rate And Turn Your Potential Customers Into Paying Customers
So, you’ve got your website up and running.
The design is just as you imagined. Everything seems to be in place. There are no malfunctions or technical issues.
But it’s not doing the ONE thing you’ve been wanting it to do…
Turning potential customers into paying customers.
“What’s going on?!”, you’re thinking to yourself.
How do you reduce your bounce rate and entice your visitors to want to know more?
In this blog, I’m going to show you the 5 most common reasons people are running from your website. Plus show you what to do about it. Explaining how to reduce bounce rate in 5 simple ways so you can make money and do what you LOVE.
1. There Are Too Many Ads or Pop-Ups
Cluttered, busy, unclear.
These types of sites turn people away.
Sure, there’s nothing wrong with pop-up ads. And they can actually be quite effective when done right.
But, if done wrong, their intrusive, pushy nature can cause visitors to exit your site and never come back.
Leading to a drop in the ad’s success rate AND your website’s retention rate.
If you have a pop-up, limit it to one and make it relevant.
If you have ads, then space them tastefully and well so they don’t interfere with your user experience.
2. It’s Unclear or Difficult to Navigate
Make sure your website navigation is user-friendly and easy to navigate.
Because if not, then frustration happens.
And if your users get frustrated navigating through your website, this will cause them to hop over to the next site
(In other words… Your competitors!)
To make it appealing, clean up your main menu navigation, slash distractions, and get rid of any unneeded copy.
For example, instead of “See My Work Here” opt for “Portfolio” instead.
3. It’s Not Mobile Responsive
If your audience is coming to your site on mobile, they ain’t messing around.
Yes, your website can look amazing on a desktop BUT if the mobile version needs some work, you’re missing out on a huge opportunity.
- Visitors don’t want to have to zoom in and out to see important information
- They don’t want the navigation to be too scrunched
- And they don’t want it to be difficult to click or select a feature
They want it to flow as effortlessly on their smartphones as it does on their desktop.
4. It’s Not Secure or Looks Outdated
You need your site to look and feel secure.
That means keeping it quick and responsive. Having security measures in place. And always ensuring it’s clean and minimalist.
The main things you can do to prevent this are…
- Install SSL: Using a simple Secure Sockets Layer certificate is a must-have.
- Keep your website up to date: Because using out-of-date software is like leaving your back door unlocked.
- Run regular backups: To always be prepared and ready for the worst-case scenario.
5. You Have No Call to Action
What do you want your visitors to do when they reach your site?
- Check out your portfolio
- Book a consultation
- Sign up for your newsletter
A call to action is directing your visitors to take action (or as close to it as possible) whenever they come to your site.
For example, have you ever seen a ‘Buy Now’ button?
It’s there to prompt an immediate response or encourage an immediate sale.
I hope these 5 tips have opened your eyes and taught you how to reduce bounce rate in a way that’s simple and easy to digest. So you can make improvements to your site from the comfort of your own home.
If you still feel a little unsure about putting these tips into practice, feel free to reach out here.
As a professional Canberra-based web developer, I’m always happy to offer my advice to anyone who needs it.
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