A Guide To Help You Decipher The Differences So You Can Build Your Small Business Website With Confidence
You’ve got a brilliant small business, you’ve been working diligently on your products and services, and now comes the tricky bit…
“What kind of website best suits my business needs?”
And this is often where people get stuck! There’re so many terms and phrases in the web development world that, at first, seem to mean the same thing. And you know which one’s I see get confused ALL the time?
A one-page website vs a landing page vs a sales page.
If you’ve heard these terms before and you’ve been pondering about setting one up to promote your products or services, I highly recommend reading this blog to compare their differences.
Come with me as I get down into the nitty-gritty of what makes them unique.
1. The Landing Page
In short, a landing page is a standalone web page that potential customers ‘land’ on when they click through from an email, ad, or another digital place.
It aims to capture information from contacts in exchange for something of value.
That could be things like:
- Customer names
- Email addresses
- Phone numbers etc.
Gathering info for a specific, short-term goal. Such as building up your email contacts via a newsletter or sharing your new free eBook.
The intent of a high-value landing page is to collect visitor information and gently nurture these leads over time.
So you can build up a consistent customer base that lasts.
2. The Sales Page
A sales page is something a little different…
Although often confused with a landing page, a sales page actually ‘sells’ a product or service. Rather than an exchange of information for something of value, your aim is to make a transaction.
If you’ve ever purchased an online course, software, or high-ticket product, you’ve probably seen a sales page.
It has a deep underlying strategy to convert viewers into customers.
Meaning you and your web developer have done in-depth customer research to learn what underlying pain points your audience has. And you’re working with them to create an irresistible offer to encourage people to pull out their credit cards.
3. The One-Page Website
Last but not least, we get to the ‘one-pager’.
This is a simple website with no additional pages like About, Contact, or Services.
I find it’s often confused with a landing page or sales page because they kinda look similar! They can sometimes have a menu, but instead of transporting you to another page, they bring you down the webpage in a long-scrolling layout.
Often they’re popular with small business owners, because, unlike a landing page or a sales page that’s in addition to your main website, they’re super quick, simplistic, and affordable to set up. Containing everything important your customers need to know.
Plus they’re WAY easier to maintain when content needs to be updated.
BEWARE: A potential drawback to look out for is the impact it can have on your SEO score…
Search Engine Optimisation (or SEO) is a multitude of factors that all work together in your website to make Google notice you. Google LOVES multiple web pages and consistent new content, so because of that, your website might not be as visible to potential new customers as it could be.
So tell me, has this blog cleared up your landing page vs sales page vs one-page website questions?
Let me know! And if you’ve been thinking about setting up any one of these or need some professional advice click HERE and get in touch with me.
I’m always happy to answer any questions about the process and provide advice tailored to your individual business needs!