A Guide To Open Your Eyes To The World of WordPress and Explain How Breaking AWAY From Etsy Might Be What You’ve Been Looking For
You poured your heart and soul into creating your online business and decided to market your products on one of the biggest small business platforms there is…
ETSY!
At the time, it was cost-effective, easy to set up, and full of promise.
But now you’ve established your foundations and you’re making a consistent monthly income, your mind is looking at how to make more money on Etsy and expand your brand.
In this blog, I want to explain to you how looking beyond Etsy can be a turning point for your business. Come with me as I delve into the power of what a WordPress website can do and the signs to look out for that mean it will be revolutionary for you and your brand.
Read on to find out more!
1. You’re Tired Of Charging Less
Do you find because there’s so much competition, you’re forced to reduce your prices to have any chance of selling?
When small brands come to me to set up their own website, this is one of the biggest things they have in common.
You want to charge the premium prices you deserve, right?!
Why WordPress: Having your own custom WordPress store means you can charge whatever you like and NOT have your listing next to your competitors.
2. You’re Done With Paying Selling Fees
Every fee you pay is potential money out of your pocket, so it’s only natural you want to keep them to a minimum.
Here’s a breakdown of Etsy’s selling fees:
- Listing Fee: $0.20 on each product listing
- Transaction Fee: 5% of each transaction
- Payment Processing Fee: 3% + $0.25 per transaction
When you think about it, that’s a lot, right?
The answer of how to make more money from Etsy, could actually be weighing up the costs and deciding if it’s worth breaking away.
Why WordPress: When you build your own WordPress website many eCommerce software (like WooCommerce) don’t charge transaction fees, so you take home MORE of your profits.
WooCommerce itself is free to install. Meaning the transaction fees you pay depend on the payment integration you choose to use. For example, if you decided to take payment via Stripe, their fees are 2.9% + 30c for international transactions, or you could choose to only accept bank transfers that have zero fees.
3. You Want Your Own Brand Identity
When you list your items on Etsy, you’re listed next to your competitors with no branding to help you stand out.
That means no recognition, no familiarity, and minimal opportunity to build brand loyalty.
Why WordPress: By building your own site, you’re able to differentiate yourself from the competition and make it less likely that customers will look elsewhere. Building up a brand that stands out from the crowd.
4. You Want Your Store To Rank on Google
Building your own WordPress website means you have control of how many eyes see your products (within reason of course!)
Because the thing is, when Google displays Etsy on the first page of search results, it tends to lead to an Etsy search page, NOT an individual store or product.
What I mean is, that by using the power of Search Engine Optimisation (SEO), you have the power to choose the keywords you want to try and rank for. And target your ideal audience with more precision.
Why WordPress: Never underestimate the power SEO can have! WordPress gives you the opportunity to market your business effectively using the power of the web and doesn’t stunt its reach.
5. You Want To Take Control
Etsy is a company in its own right, and any shop that exists within the marketplace is under its authority.
Meaning, that as much as it’s your shop, YOU don’t have full control. If Etsy decides your product doesn’t meet their standards, they have the right to remove you and shut down your business. No questions asked!
Why WordPress: When you build your own custom website, you own the rights to your store and are no longer at the mercy of ‘the Etsy Gods’. So feel free to list what you wish and present it how YOU want to.
Is this blog inspiring you yet?
If you’ve been thinking about how to make more money on Etsy and wondering where to go, I hope I’ve opened your eyes! Helping you realise the world of opportunities a WordPress website can give you and your business.
Sure, Etsy is a great place to start and set up your business.
But as you grow, it’s important the way you market your business does too. So if you ever think, “YES, I want to build my own customised eCommerce store” then get in touch.
I’m always happy to answer any questions about the process and provide advice!