Your Go-To Blog Revealing How Outsourcing Your Website Maintenance Could Be The Best Decision You *Ever* Make
You’ve bought the domain, created your business website, and hit publish.
Now, all you have to do is sit back and watch the money roll in, right?
WRONG.
Website creation is only the beginning.
Having a website maintenance plan is essential to keep your business website flowing in optimal condition. It’s important to check things like:
- Site speed
- SEO ranking
- Security vulnerabilities
- Plugin, theme, and core updates
And more.
But many business owners, like yourself, might not have the time (or know how) to conduct regular web maintenance checks. So that’s where outsourcing your website maintenance can help!
In this blog, I will show you how outsourcing website maintenance can help your website grow. Keeping your company relevant, professional, and on its way to greater things.
1. It Saves You Time
Outsourcing website maintenance means you can spend your time where it really matters.
Yes!
That means you don’t have to spend hours trawling through tutorials when there’s a professional there to do it for you.
You can invest your time into your strengths, ensuring every other aspect of your business runs smoothly.
2. It Increases Your Profits
How much will your website cost you if it goes down?
Asides from the potential loss of revenue, you can also face a loss of reputation which in turn can affect your bottom line.
- Your sales drop.
- Your customers bounce.
- Another industry leader takes your place.
That’s why it’s so important to outsource to someone who can look after your website.
So you can have peace of mind.
Knowing that if your site ever does go down, you can rest easy knowing you have a professional to help you get back online asap.
3. It Gives You More Security
Security breaches can be expensive.
As a business owner, you MUST do all you can to protect your and your customers’ data.
If customer information like credit card and contact details are leaked, it will be a huge reputation loss for your company.
So treat any personal information with the utmost care.
And you know how you can do that?…
By hiring a professional!
Although you can never fully guarantee a website to be 100% unhackable (hello Optus 2022), if you hire someone to look after your website they can implement security measures to make it just that bit harder.
4. It Keeps You Up-To-Date
Technology is a fast-paced world, there are new technologies being rolled out every single day.
Outsourcing website maintenance means you and your website have access to the latest tools and technologies.
Meaning your business is able to adapt to the latest changes and your site is accessible to all users at all times!
An essential when you’re running a professional business.
5. You’re Able to Monitor and Track
Tell me, how do you know your website is accessible to users?
The answer: With website analytics
When you track your website analytics, you’re able to get website performance reporting on a regular basis to ensure it is aligned with your goals and you’re continually able to grow.
You can check things like:
- Page views
- Conversion rate
- Average time on page
So you can get into the real nitty-gritty of what makes people stay and what makes people go.
I hope this blog has helped show you how outsourcing website maintenance can help your website grow. So you can expand your business and be confident your website is doing the best job possible.
Do you need help or advice about your website maintenance?
As a professional Canberra-based web developer, I’m always happy to offer my advice to anyone who needs it.