Have you ever had these thoughts running through your head?
“A website is too expensive”
OR
“I already have enough business, I don’t need a website”
Having an online presence is essential for your business these days. While many businesses rely on word-of-mouth or social media to retain ongoing work, without a website you are closing your businesses doors to potential growth.
What is the first thing you do when you want to know what’s on the menu at the new café you want to try out, or you want to find a service or product in your area?
You go to your best friend: Google.
If your business isn’t at the other end of that search, you’re losing business.
Whether your business is a brick-and-mortar store, or you already have an online social media presence.
YOUR BUSINESS NEEDS A WEBSITE!
Don’t believe me? Continue reading for 6 reasons that your business needs a website!
1. Gain Credibility
Today more and more people are using the internet to search for products and services. Consumers like to see more information about a business before they buy from them. By not having an online presence you are potentially losing customers.
Now let’s throw some stats in here:
1 in 4 of consumers would stop considering a small business they haven’t dealt with before if they can’t find information about them online.
Source: Telstra Business Intelligence 2020
1 in 5 consumers will stop considering a small business they haven’t used before if it doesn’t have a website.
Source: Telstra Business Intelligence 2020
However it’s not just a matter of having a website, your website needs to be professional, it needs to have up to date information, contact information, product/service details and most of all a Call-To-Action (CTA).
2. Always Accessible
Once your website is up and running, it is working for you 24/7/365. While you are sleeping it is there answering questions your customers might have and selling your products/services for you.
On top of that assuming you are keeping your website properly maintained, your website will always be there. Having a social media presence is great, but it doesn’t take much for your Instagram account or Facebook page to be deleted. By having a website you are not at the whims of another company deciding to shut down your online presence.
3. Reach more customers
Whether you are a brick and mortar store or already online. Having a website means you can be easily found by potential customers. By building an online presence you are increasing your reach, you can now bring in customers on a national level – even a global level.
Better yet, by having a website that is fully optimised for search engines you are opening up the doors for more people to find you that may not have ever heard of you before.
Now don’t go thinking “but I’m already busy, I’m already fully-booked”. That may be true right now, BUT every business experiences customer turnover. You need to keep attracting leads to keep your business running.
4. Showcase your work
What better way to show your customers what you are capable of than an online space where you can show portfolio items, testimonials/reviews and images of your services/products. People are naturally curious and by giving them a look at what your business is offering it opens more potential leads.
5. Save time!
Every business is different, but something all businesses have in common is the constant back and forth communication with customers. When designing your website you can include prices, availability, services available. By having all of this information readily available, you are not only helping your customers easily find information about your business but you are saving a HUGE amount of time by reducing the number of enquiries.
6. Keep customers informed
Besides the obvious of showing your customers what your business is about and what services/products you provide. A website is also a place for you to announce promotions, notify customers about new services/products, answer Frequently Asked Questions (FAQs). It is the information hub for your business!
A website is one of the best ways a business can invest in its future. Are you ready to take your business to the next level? Check out my Web Design services page for more information or if you’re ready to take the leap, head to my contact page and let’s get the ball rolling!
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