Lorissa Garcia is a leadership coach, culture crafter, and facilitator who empowers leaders to cultivate authentic connections, build confidence, and unlock leadership capability. When Lorissa came to me, she was having new copywriting done and needed her website updated to reflect this fresh messaging.
The Brief
Lorissa needed her website to better reflect her approach to leadership development and culture building. With new copy that emphasised her focus on “experiences with purpose, not PowerPoint” and her ecosystem approach to teams, leaders, and workplace culture, the site needed to work harder to communicate her value proposition and attract the right clients.
The Solution
Working with her existing branding and design elements, I rebuilt the site to showcase the new messaging and improve the overall user experience. Key features include:
- Clear value proposition: empowering leaders and building authentic workplace culture
- Professional imagery showing Lorissa and her work
- Client testimonials and trusted brand logos establishing credibility
- Outcomes-focused section highlighting what clients can achieve (increased collaboration, engaged team members, optimised capabilities)
- Complimentary call booking to lower the barrier for potential clients
- Clean, professional design with navy and blush colour palette
- Easy navigation through services and resources
The design balances professionalism with warmth, reflecting Lorissa’s people-focused approach to leadership development.
The Results
Lorissa now has a website that properly showcases her expertise and approach to leadership coaching and culture development, with updated copy that resonates with her target clients and clearly communicates the outcomes she delivers.
