Log On Consulting is a personal, face-to-face accounting firm serving businesses across Australia. When they came to me, they had a DIY website that wasn’t reflecting the professional, relationship-driven service they provide. They needed a site that would establish credibility with potential clients while clearly communicating what sets them apart in a crowded accounting market: personalised service, transparent pricing, and genuine client relationships.
The Brief
The firm needed to differentiate themselves from typical accounting practices that hide behind emails and surprise bills. Their approach is hands-on (they travel to client sites), transparent (upfront pricing), and Australian-based (no overseas outsourcing). The website needed to communicate these values while making it easy for potential clients to understand their services and take the next step.
The Solution
I created a clean, professional design that builds trust while maintaining an approachable feel. The initial site featured:
- Clear, benefit-focused messaging: “You only need the accountant who cares about you”
- Comprehensive services section covering business planning, bookkeeping, tax returns, SMSF administration
- “Why Choose Us” section directly addressing common pain points (chasing accountants, surprise bills, confusing jargon)
- Easy consultation booking system
- Professional imagery that reflects their personal, collaborative approach
The design strikes a balance between the credibility required for professional services and the warmth of a relationship-focused practice.
Growth and Evolution
This has become an ongoing partnership with significant additions over time:
- E-commerce functionality through SureCart for service packages and payment processing
- Location-specific SEO pages that increased organic impressions by 384% and clicks by 75% within six months
- Expanded services pages including benchmarking
- Dedicated pricing page for transparency
- Ongoing optimisations and content updates as the business grows
The Results
Log On Consulting now has a professional online presence that accurately reflects their values and approach. The site establishes immediate credibility while clearly communicating their point of difference in the accounting industry. The strategic SEO improvements have significantly increased their online visibility, with measurable growth in organic traffic driving new client enquiries.
