Helping You Roll Out a Professional Business Website You’re Proud to Call Your Own
Your heart’s beating out of your chest as you hover your mouse over the ‘publish’ button.
“Shall I? Shan’t I? Is it really ready?”
CLICK. You make your move.
It’s out, it’s done, for the whole world to see.
But then panic strikes as you remember… “I forgot to do X, Y, and Z!”
However, if you’re here, I’m assuming you don’t want to let this happen.
Because you understand that once you hit publish, your website is accessible to everyone on the internet. And you want it to be free from any avoidable mistakes.
In this blog, I’m going to take you through my 5 important essentials to check before publishing a website. So you can announce your website feeling confident everything is in its place and good to go.
Read on to get started.
1. Is Your Copy Error-free?
There is nothing worse than clicking a website to be faced with a minefield of typos, grammatical errors, and misspellings.
Proofreading your content will prevent this.
Helping you avoid making mistakes and sending your visitors fleeing to your competitors’ websites.
Have you heard of Grammarly?
Just download the free Chrome extension and it’ll pick up any mistakes as you write in your Google Docs, emails, Facebook posts, or any other app you use.
TOP TIP: Have someone else read through your site with ‘fresh’ eyes.
Sure, AI apps like Grammarly can help. But sometimes there are mistakes that can only be picked up with the human eye.
2. Are You Consistent with Colours and Fonts?
Just like everything else, your website needs to be consistent.
- Choose a set size and be vigilant to uniform your headings, subheadings, and body
- Pick colours that allow for easy reading and represent your brand
- Make sure your font choices remains consistent throughout
These little things make a HUGE difference to the look and feel of your website.
Because for visitors to trust you, your website needs to look streamlined and professional.
Not slap-dashed and rushed.
3. Did You Check Your Loading Speed?
Slow loading speeds are guaranteed to send your visitors elsewhere.
Because who has time, in this day and age, to wait around when there are dozens of competitors elsewhere who will have the info available in a flash?
Don’t worry.
If this is a problem, I have tools available for you.
There are several websites you can use to help you, but my preferred ones are GTMetrix and Page Speed Insights.
With these, you can see how your site performs, reveal why it’s slow, and discover easy optimisation opportunities.
4. What About Your SEO Ranking?
A search engine optimisation (SEO) strategy is a process of planning and implementing steps designed to improve organic search rankings.
- Are you regularly adding new content?
- Have you submitted your site to Google?
- Have you done your keyword research?
If you’re unsure about SEO and want to learn more about how to rank, I’ve written a blog all about it. plus how long it will realistically take.
5. Is Your Website Functional?
Try putting yourself in your visitors’ shoes and see how easy you find your website to navigate through.
- Can you find the info you’re looking for?
- If you need help, is it easy to find a contact form?
- If you’re buying a product, can you find where to purchase it?
By allowing your users to navigate through your website easily, you are creating a user-friendly environment.
In other words, a place where people want to stay and find out more.
And that’s us done and dusted.
Publishing a website doesn’t have to be overwhelming, but it does have to be fine-tuned and ready to rock. Hopefully, this blog helps you achieve that. And roll out a professional, error-free business website that you’re proud to look at.
Do you want more website advice like this in the future?
If the answer is yes, I highly recommend you sign up for my newsletter HERE! It’s full of easy-to-digest website advice you’ll love.
