Jetlyn Payne was launching her clinical psychology practice and needed a website that would serve both new and existing clients. As a new business owner, she wasn’t sure where to start with creating an online presence. She needed something simple and professional that would convey calm and trust while making it easy for clients to find the information they need.
The Brief
For a clinical psychology practice, the website needed to create an immediate sense of calm and safety. Jetlyn wanted visitors to feel at ease from the moment they landed on the site, with clear, accessible information about her services and approach. The site also needed to be straightforward to navigate, recognising that people seeking mental health support may be in a vulnerable state.
The Solution
I started by connecting Jetlyn with a graphic designer who matched her aesthetic vision, then built a clean, serene website using Oxygen Page Builder. The site features:
- Calming nature imagery and a muted, natural colour palette that creates an immediate sense of peace
- Simple, intuitive navigation with clear pathways for new clients and existing clients
- Information about Jetlyn’s evidence-based approach to therapy
- FAQ section addressing common concerns
- Easy contact options with business hours clearly displayed
- Gentle, reassuring copy that reflects the therapeutic relationship
The design prioritises simplicity and clarity, ensuring that visitors can find what they need without feeling overwhelmed.
The Results
Jetlyn now has a professional online presence that reflects the calm, supportive environment of her practice. In her words: “Shannon put together a beautiful, easy to navigate website that I have had so many compliments on.” The site successfully serves both as a first point of contact for new clients and as a resource for existing ones.
