Melissa Rittenhouse is a Las Vegas-based UGC creator and social media content specialist. When Melissa first approached me in 2022, she was a remote work coach who had outgrown her DIY Squarespace website and needed a professional site that could showcase her services and scale with her business. What started as a coaching website has evolved alongside Melissa’s career pivot into content creation.
The Original Brief
Melissa needed a website that would reflect her growing expertise and professionalism as a remote work coach. The Squarespace site was limiting her, and she was ready for something more flexible and polished. She wanted a site that could grow with her business and present her services in a compelling way.
The Solution
I designed and built a vibrant, engaging website that exceeded Melissa’s expectations. During the design process, I presented her with two different colour schemes and design directions, both of which she loved. The site was built with scalability in mind, using a flexible structure that could adapt as her business evolved.
Key features of the original site included:
- Professional design that established credibility
- Clear service offerings and information
- Podcast integration featuring her remote work content
- Blog functionality
- Clean, intuitive navigation
The Pivot
In 2024, Melissa’s career took an exciting new direction. She pivoted from remote work coaching to becoming a full-time UGC creator and social media content specialist, working with Las Vegas restaurants, shows, and national brands. Rather than starting from scratch, we completely transformed her existing site to reflect this new focus.
The redesign included:
- Updated homepage messaging: “Elevate your social media presence with eye-catching content!”
- Custom post type system for her UGC portfolio, allowing easy management and flexibility as her work grows
- New services section featuring UGC videos, social media video editing, graphic posts, and raw footage filming
- Dedicated pricing page for transparency
- Portfolio showcase highlighting her work across multiple industries
- Removal of podcast content, replacement with content creation services
The scalable foundation we built initially made this pivot seamless, demonstrating the value of forward-thinking web architecture.
The Results
Melissa now has a dynamic portfolio site that positions her as a professional UGC creator in the competitive Las Vegas market. In her words: “She designed an amazing website for me that exceeded my expectations… I highly recommend working with her.” The site successfully evolved from coaching platform to creative portfolio, proving that smart initial architecture can adapt to significant business changes without requiring a complete rebuild.
