Your Go-To Guide To Help You Understand The Benefits of a Website Redesign and What It Can Bring To Your Business
When you set up your business, one of the first things you think about is, “What will my website look like?”
You go to great heights making a super sleek professional website and at the time, it’s a masterpiece.
But as life moves forward, the priority of your website is pushed back, and suddenly, your state-of-the-art website isn’t so state-of-the-art anymore. Instead, it’s five years out-of-date, not optimised to today’s standards, and is not doing your brand the justice it deserves.
84% of consumers think having a website makes a business look more credible, so it’s a no-brainer to utilise its power to bring your business back into the limelight.
Come with me as I explore the FIVE most common signs to look for when deciding whether it’s time to update your website. Plus what the benefits of a website redesign can bring to your business.
1. It’s Not Reflecting Your Brand Anymore
As your business grows and develops, things can often change.
- Perhaps you want to focus on a different ideal client?
- Perhaps you’ve changed your branding colours?
- Perhaps you’ve decided to direct your business in a different direction?
Whatever it is, it’s vital your website is an accurate representation of your brand now.
That means your branding has to be consistent across all platforms (such as Instagram, Facebook, LinkedIn, AND your website) to maintain a professional appearance.
2. It’s Not Mobile Optimised
In today’s society, we treat our mobile phone like it’s an extra limb.
So if your website is outdated and not mobile-friendly, you’re ruling out A LOT of traffic.
Responsive design ensures that your website adapts to whatever device a user is using, making it a positive experience for everyone.
One of the main benefits of a website redesign means you’ll open yourself up to more people and ultimately direct more traffic to your website. In turn, you’ll be able to connect with more potential clients and customers!
3. It’s Not Bringing in Leads
It’s all well and good to focus on a good-looking website, but it also needs the content to match.
So if you’re struggling to find leads, it’s time to revisit your landing pages, calls-to-action, and conversion paths and see where you’re falling short. If you don’t give visitors a clear idea of what you want them to do (in other words, a strong call to action) they probably won’t stay on your site for very long.
Be direct about what you want people to do when they come to your site.
TOP TIP: Check out your Search Engine Optimisation and see if you are ranking for any keywords. If Google can’t find you, then it’s very likely your audience can’t too!
4. It’s Very Slow To Load
When your website is slow to load, you’re directing your audience STRAIGHT into the hands of your competitors.
If you’re unsure why your website’s slow, there’re actually several aspects of your site that can cause it to be slow such as:
- Unnecessarily large images
- Huge video files
- Bloated code
- Inefficient page builders
And much more!
By staying on top of your website’s loading speed, you can make sure your audience stays engaged and doesn’t end up elsewhere.
5. It’s Hard To Navigate
Not everyone has the patience to jump from one page to another to find what they’re looking for.
Bad navigation can HUGELY affect your bounce rate, and therefore the number of people who choose to do business with you. That’s why it’s so important to make sure your website’s easy to get around.
After all, you built your website for your audience, right?
And the benefits of a website redesign show you care about their experience. Building up trust and loyalty, and the likely hood of increased business.
So what do you think?
I hope this blog has helped show you where your website might be in need of an update and has opened your eyes to the benefits of a website redesign. If you’re in need of any advice or have a current website you’re interested in updating, then don’t hesitate to get in touch.
I’m always happy to answer any questions you have!
Do any of these reasons ring true for you?
